Richard Parker 2018-02-10T04:41:12+00:00

Project Description

Richard Parker

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

Richard Parker is a musical genius that has grown to the number one artist in Samoa and turned his fame around in the past couple of years in the pacific regions with his recent album Polynesian Girl.

JSM took this as an opportunity to make a deal with Richard to help us grow his word of mouth fame to more of a digital tangible asset.
In extension on expanding into a digital world, we’re looking to also expand Richards fame into a clothing brand that helps utilise Richards creativity as he has an ever growing collection of design ideas that we would like to see turn into materialistic pieces.

  • Social Media Management

  • Content Branding

  • Brand Management

Deliverables

With the step into growing the social media channels, we’re taking this as an opportunity to launch an Instagram and twitter to help create a holistic media approach towards his market while helping creating a visual portfolio into his life.

  • Social Media Management
  • Content Branding
  • Brand Management
Brand Management
Social Media Management
Design Integration
Integrated Management

Recommendations

Artists that find themselves in a position where they’re stagnating might find it useful to do a gap analysis of their initial situation to get a over view of their position and work from there. We noticed that Richard has great popularity in his home country and surrounding islands – if went up to and asked about if they know Richard Parker, they most likely will say they do. However, Richard lacked any evidence on a digital platform to show the level of fame he is currently at, we took this as an opportunity to grow his social presence to give us more of a concise understanding how many conversions we can get into his online presence.

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